9 ways to improve the speed of your website today

9 ways to improve the speed of your website today

Have you designed a website that appears appealing but fails to generate leads or allows you to reach the business goals you expected? Slow pages are one of the primary reasons for a website's failure to attract visitors. People today are so impatient that they would not wait long for your websites to load. Basically, the quicker your website loads, the better. Keep in mind that Google considers site speed as one of many important factors in determining rankings. Websites that load faster tend to rank higher in Google, therefore it will have a direct impact on your site's search engine optimization (SEO). Slow websites are not only inconvenient for users, but they are also terrible for business. Following are the ways to help you improve and speed up your website:

  • Good web host 

Many inexpensive web hosting plans are well-known for their low prices; however, they have slow web servers. This simply implies that the websites hosted on their web servers take a long time to load. As a result, while choosing a web host, make sure to check reviews about the speed of their servers. You may need to choose a web hosting service that is more expensive, but it will be worth it if your page loads faster. 

  • Try to avoid using slow unresponsive themes

If your website does not load quickly, your visitors may choose to leave than wait for your pages to load. As a result, it is preferable to use lightweight themes that will help you in achieving your goals. When themes are poorly designed, they are often heavy and slow to load, particularly on mobile devices. Mobile devices generated 54.8 percent of website traffic in the first quarter of 2021. Since most users are on mobile devices, it is best to choose a theme that is easy to use, responsive, and loads quickly on mobile devices. Therefore, before selecting a theme do proper research. Find different reviews and see how other webmasters rate the speed and responsiveness of potential themes for your site. Also, try out different themes to see how they affect your website's performance and responsiveness.

  • Do not upload videos to your website directly.

Large video files take time to load your website, so it is best not to upload videos directly to your web host. Instead, upload them to YouTube and include the YouTube links on your website. That way, visitors don't have to wait for video files to load on your website as they can simply stream the video directly from YouTube, which is much faster.

  • Compress web files 

Uploading large graphics and pdf files to your website will slow down because it takes a longer time to download. Even coding files such as HTML, CSS and, JavaScript can slow down the speed of your site. Therefore, make sure to compress files before you upload them to the website. You may find free file compressing tools by searching on Google.

  • Image Optimization 

Another technique to develop a high-performing website is to upload optimized and web-friendly images. Images contribute to a large portion of Web traffic, and they can take the longest to load on a site since images are larger than HTML and CSS files. Large photos have a major impact on page size, slowing everything down. Image optimization may, however, reduce the load time of images. The best way to get the perfect balance of image size and quality is to use the following elements:

Image Compression 

Image compression is crucial in image optimization. The specifications for each image depend largely on the image compression tool you are using. Make sure all image files are less than 150KB. Compressing the images well would make them lighter and easier to use. You can easily reduce the size of the image and keep good quality with the help of TinyPNG or JPEG mini.

Image Scaling 

It is preferable to start by finding the correct image dimensions for your pages and then preparing them on a computer. Uploading large picture files to your site and using them without understanding the exact size needed is what creates performance issues. Irrespective of the file type you are going to select, never add high-resolution pictures to your website only for display purposes.

Image format

Make sure to select the proper format for your images. In most cases, JPG is the ideal format to use, but this is not always the case therefore keep these tips in mind while choosing a format:

• JPG is preferable for photos and screenshots.

• PNG is suitable for images with high resolution and transparency, but also logos and flat pictures.

• GIF is a popular format for animations

• SVG is ideal for logos, icons, and large backgrounds

  • Consider changing to HTTP/2

The internet operates on the HTTP protocol, which allows browsers and servers to connect with one another. This is also an essential part of data communication on the internet. As a result, web URLs begin with HTTP:// or HTTPS://. Even though HTTP/2 was out in 2015 it offers speed improvements that help browsers to load their websites more quickly.

  • Usage of a Content Delivery Network (CDN).

One way to increase website speed is to use CDN by caching content in multiple locations around the world. The CDN cache server is usually closer to the end-user than to the host. The CDN server receives requests for material and not the hosting server, which gets sent across multiple autonomous networks from the user. Using a CDN can significantly reduce the load time of a website page.

  • Limit the number of plugins you use.

Most plugins are simple, but some perform complex tasks that are heavy in terms of back-end processing and hence slow down a website. Plugin problems differ depending on which ones you install, the coding, and other aspects. It is preferable to remove any plugins that are no longer necessary for your website.

  • Make use of website caching 

Caching is nothing but saving a version of your files in a temporary storage location that could be accessed faster.  Enabling browser caching has many benefits as it helps to reduce bandwidth consumption, faster load time, and decrease the workload on the server. This enhances system performance and site speed.

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